Who we are

Our History

Amaan Trading CC was established in 2007. Back then we were a firm that used to import and supply towels, face cloths and dish cloths. We have been the  cornerstone of supply to the resellers, spas, hotels, promotion companies,  hospitality industry and the public.

Later in the year 2012, we entered the cricket industry and called our sports division “New Africa Sports” the passion for the game of cricket, the hardworking and great after sales service to its retailers, enabled us to establish and grow our name in the cricket industry.

Within a short space of time, we managed to associate with major cricketing brands such as MRF, DSC, SS, MB Malik to be their sole distributor in our operating regions, which put us right in the league with the giants in the business.

In the year 2019, we further expanded our sports division with lifestyle clothing in association with brands like Seven by M S Dhoni and EM.

We are confident and back our skills for any new adventures. We are always striving for expansion and growth.


Business Territories

Business Territories
South Africa



We supply over 80 sports and cricket specialized stores across our business territories including well- known franchises such as Sportsman Warehouse, Makro, The Cricket Shop and Cricket Company.